The Web Analytics Association ( WAA )

The Web Analytics Association is a standards body for web analytics. This
group includes consultants, educators, and vendors, all working together to
reach a standard set of guidelines for web analytics and the measurements
associated with analytics.

Back in 2006, WAA formed a committee to develop some standard analytics
definitions that would help users understand how certain metrics were
derived. Those standards were released in 2007 and are the definitions that
are used in this (and other) chapters.

To learn more about WAA, its mission, and how you can get involved, check
out its web site at http://www.webanalyticsassociation.org/